{"id":3599,"date":"2022-11-21T14:09:42","date_gmt":"2022-11-21T17:09:42","guid":{"rendered":"https:\/\/braziliando.com\/?p=3599"},"modified":"2024-11-18T13:05:31","modified_gmt":"2024-11-18T16:05:31","slug":"green-friday","status":"publish","type":"post","link":"https:\/\/braziliando.com\/pt\/2022\/11\/21\/green-friday\/","title":{"rendered":"Green Friday: repensar e recriar a Black Friday!"},"content":{"rendered":"\n

Os descontos da Black Friday costumam ser tentadores, mas j\u00e1 pararam para refletir que essa data costuma ser sin\u00f4nimo de descontrole e desperd\u00edcio<\/strong>? Para reverter esse cen\u00e1rio surgiu a Green Friday! Podemos economizar, sim, mas consumindo de forma respons\u00e1vel <\/strong>e gerando transforma\u00e7\u00f5es positivas. Para isso, confira o movimento Semana Verde da Braziliando!<\/p>\n\n\n\n

Trocar a Black Friday pela Green Friday<\/h2>\n\n\n\n

A Black Friday<\/strong> \u00e9 um evento comercial que surgiu nos Estados Unidos, a partir da d\u00e9cada de 1980. <\/p>\n\n\n\n

Conhecida pelos descontos estratosf\u00e9ricos<\/strong> concedidos pelos comerciantes, a Black Friday acontece na \u00faltima sexta-feira de novembro<\/strong>, logo ap\u00f3s o feriado de Thanksgiving (A\u00e7\u00e3o de Gra\u00e7as) nos EUA.<\/p>\n\n\n\n

Com a populariza\u00e7\u00e3o do evento a partir dos anos 2000, outros pa\u00edses come\u00e7aram a aderir \u00e0 Black Friday no calend\u00e1rio anual, como o Brasil, que promove o evento desde 2010. <\/p>\n\n\n\n

Mas acreditamos que devemos tirar a Black Friday do calend\u00e1rio, substituir a data pela Green Friday. Assim, podemos repensar nossos h\u00e1bitos de compra e disseminar o consumo consciente e respons\u00e1vel<\/strong>!<\/p>\n\n\n\n

Qual o custo da economia?<\/h2>\n\n\n\n
\"\"
Um dos problemas da Black Friday \u00e9 o consumo desenfreado e irrespons\u00e1vel. <\/figcaption><\/figure>\n\n\n\n

O consumismo<\/strong> faz muitas pessoas comprarem por impulso e n\u00e3o pela real necessidade de um produto. Al\u00e9m disso, a data imp\u00f5e uma certa urg\u00eancia (express\u00f5es como “apenas nesta sexta”, “\u00faltima chance”, “desconto imperd\u00edvel” s\u00e3o comuns), criando um cen\u00e1rio de filas enormes e disputas. Essa press\u00e3o acaba contribuindo para que n\u00e3o haja uma devida reflex\u00e3o no ato da compra.<\/p>\n\n\n\n

Do outro lado, as empresas investem em um marketing agressivo para convencer as pessoas de que elas precisam comprar. E as ind\u00fastrias oferecem produtos com vida \u00fatil cada vez menor (a chamada obsolesc\u00eancia programada<\/a>).<\/p>\n\n\n\n

Consumo consciente<\/h2>\n\n\n\n

\u00c9 importante considerar que para um imenso grupo de pessoas, o consumo consciente<\/strong> e respons\u00e1vel<\/strong> n\u00e3o \u00e9 uma escolha. Para elas, as decis\u00f5es de compras s\u00e3o pautadas pelo que se tem acesso, o que \u00e9 poss\u00edvel comprar. <\/p>\n\n\n\n

Contudo, quando temos a oportunidade de optar por produtos sustent\u00e1veis<\/strong>, como os biodegrad\u00e1veis<\/strong>, org\u00e2nicos<\/strong>, dur\u00e1veis<\/strong> e feitos atrav\u00e9s de uma cadeia produtiva respons\u00e1vel<\/strong>, \u00e9 nosso dever prioriz\u00e1-los.<\/p>\n\n\n\n

Que tal trocar o imediatismo e pensar em como podemos contribuir para que outras pessoas tamb\u00e9m se sintam realizadas? Evitar a compra por impulso e refletir sobre a origem do produto e as pessoas respons\u00e1veis por sua produ\u00e7\u00e3o? Se questionar de onde vem a mat\u00e9ria-prima usada na produ\u00e7\u00e3o? Qual a destina\u00e7\u00e3o dos res\u00edduos de sua fabrica\u00e7\u00e3o? Para onde v\u00e3o esses produtos quando sua vida \u00fatil chega ao fim? O prop\u00f3sito da Green Friday \u00e9 nos fazer refletir sobre essas quest\u00f5es!<\/p>\n\n\n\n

E que tal promovermos a mudan\u00e7a que queremos ver no mundo<\/strong> para al\u00e9m do consumo? \u00c9 necess\u00e1rio refletirmos sobre nosso papel e sobre a responsabilidade das nossas escolhas. Podemos gerar transforma\u00e7\u00f5es positivas tamb\u00e9m atrav\u00e9s do nosso trabalho, nossa disponibilidade e escuta, tendo mais empatia, nos engajando nos movimentos que v\u00e3o contra o r\u00e1pido, agressivo, padronizado e explorador.<\/p>\n\n\n\n

Semana Verde<\/h2>\n\n\n\n

Indo contra a corrente da Black Friday, decidimos aderir \u00e0 Green Friday<\/strong> (Sexta-feira Verde) e, inclusive, expandi-la para nossa Semana Verde (Green Week)<\/strong>. Nosso objetivo \u00e9 trazer uma importante reflex\u00e3o sobre o consumismo e difundir o consumo consciente e respons\u00e1vel.<\/p>\n\n\n\n

N\u00f3s da Braziliando acreditamos que a felicidade est\u00e1 nos momentos que compartilhamos, nos aprendizados, nas trocas sinceras, na descoberta de uma outra cultura ou na viv\u00eancia de uma forma de viver diferente da nossa.<\/p>\n\n\n\n

Investir nosso dinheiro em experi\u00eancias transformadoras<\/strong>, como as viv\u00eancias da Braziliando<\/a>, \u00e9 uma \u00f3tima forma de trocar o \u201cconsumo pelo consumo\u201d por experi\u00eancias de vida que expandem nossa vis\u00e3o de mundo, promovem conex\u00f5es, marcam nossa alma e cora\u00e7\u00e3o e, ainda, geram impacto socioambiental positivo.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

<\/p>\n\n\n\n

Vida verde <\/h2>\n\n\n\n

Para as pessoas que querem se inspirar em um modo de vida mais conectado com a natureza e baseado em valores como a simplicidade, a comunidade e a harmonia, a viv\u00eancia Amaz\u00f4nia Bar\u00e9<\/a> pode contribuir com essa transforma\u00e7\u00e3o.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Na aldeia, voc\u00ea vive outro ritmo e realiza atividades do cotidiano dos comunit\u00e1rios. Anfitri\u00f5es ind\u00edgenas da etnia Bar\u00e9<\/strong> s\u00e3o os protagonistas da viv\u00eancia e quem conduz o viajante, mostrando um pouco do modo de vida na floresta. <\/p>\n\n\n\n

Al\u00e9m disso, buscamos reduzir os impactos ambientais. Para isso, compartilhamos com nossos viajantes um c\u00f3digo de conduta e um manual de viagem para uma imers\u00e3o mais respeitosa e respons\u00e1vel. <\/p>\n\n\n\n

Por fim, buscamos gerar renda e oportunidade<\/strong> para a comunidade ind\u00edgena e ribeirinha. Nesse sentido, a remunera\u00e7\u00e3o \u00e9 definida em conjunto com a comunidade e mesmo quem n\u00e3o trabalha diretamente com o turismo pode se beneficiar. Isso acontece tanto pela parcela do valor arrecadado que vai pro caixa comunit\u00e1rio e, tamb\u00e9m, atrav\u00e9s da renda indireta gerada pelo turismo sustent\u00e1vel<\/strong>. <\/p>\n\n\n\n

Entre em contato pelo e-mail discover@braziliando.com<\/strong> e vamos promover a mudan\u00e7a que queremos ver no mundo!<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Se opondo ao consumismo e \u00e0 irresponsabilidade, t\u00e3o presentes na Black Friday, surgiu a Green Friday. A Braziliando abra\u00e7a este movimento que prop\u00f5e uma reflex\u00e3o sobre nossos h\u00e1bitos de consumo e amplifica essa corrente na Semana Verde! Vem com a gente!<\/p>\n","protected":false},"author":3,"featured_media":3655,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[26],"tags":[28,31],"class_list":["post-3599","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sustentabilidade","tag-sustentabilidade","tag-turismo-de-base-comunitaria"],"yoast_head":"\nGreen Friday: repensar e recriar a Black Friday! - Braziliando<\/title>\n<meta name=\"description\" content=\"A Black Friday \u00e9 conhecida por seus descontos, mas \u00e9 poss\u00edvel conciliar economia e sustentabilidade? 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